Built into RegToEVENT, at no extra cost

A CRM for ticket sales
and handling event registrations

RegToEVENT offers a full CRM system for capturing and working leads: registrations, payments and unpaid orders in a single Kanban funnel.

Familiar organizer problems. And how a ticketing CRM solves them

Event organizers lose up to a third of their revenue to unpaid orders and manual reconciliation. Here is how it looks in practice and what changes with RegToEVENT.

Registrations in a Google Form, payments in the bank, guests in Excel

Attendee registration data is scattered across services, manual reconciliation takes hours and breeds errors.

All registrations and payment statuses in one CRM

Every registration attempt is saved automatically with a status: new, in moderation, paid, free.

The attendee registered but did not pay. And then was forgotten

Unpaid holds sit there with nobody responsible, and the ticket sale quietly dies.

A Kanban column for unpaid orders, plus reminders

The order card lands in the sales funnel, the manager sees the stage, and the system reminds them about overdue contacts.

To close the payment, the manager copies the number into their phone

Calls and messages live outside the system: the outcome of the conversation is recorded nowhere.

A call and a payment-link SMS straight from the card

Call the customer, message them, send an SMS to pay for the order and leave a comment without ever leaving the CRM.

A general-purpose CRM takes weeks to configure

Funnels, fields and integrations with the payment gateway and tickets have to be built from scratch by an integrator.

A ticketing CRM already configured for events

QR tickets, payment systems, ticket types and order statuses work out of the box. Launch takes minutes, not weeks.

No idea why the payment failed

The attendee complains they "could not pay," and you have no data at all to investigate.

The full history of the order and payment attempts

The card shows the customer journey: visits to the payment page, the payment system chosen, its responses, the browser and the device.

Why an ordinary CRM or ERP does not fit

Bitrix24, amoCRM, HubSpot and Salesforce are great at selling services and goods, but they were not designed for selling tickets and handling event registrations. Ticketing operators, on the other hand, sell tickets but give you no sales-team tools. RegToEVENT combines both worlds.

Capability General-purpose CRM and ERP
Bitrix24, amoCRM, HubSpot, Salesforce
Ticketing operators RegToEVENT
Built for ticket sales and registrations No, needs customization for events Yes Yes, out of the box
Kanban funnel for unpaid orders Available, but not linked to tickets Not offered by any operator Yes, a built-in pipeline
QR tickets, check-in and badge printing No Partially Yes, a single platform
Calls and payment SMS from the order card Via paid integrations No Yes, in one click
Order upgrades and registration moderation No No Yes
Time to launch Weeks of setup and integrations Days About 15 minutes

The conclusion is simple: general-purpose systems lack ticketing logic, ticketing operators lack a CRM. A built-in kanban board for working unpaid orders exists only in RegToEVENT.

What the CRM system can do

Our CRM system offers a wide range of capabilities for event organizers: from capturing leads to exporting the attendee database.

The ticketing CRM interface: a list of registrations with order statuses

Capturing and storing leads

Every attendee registration attempt is saved in the system with a status: "new," "in moderation," "paid," "free" and others.

24/7 access to the CRM

Organizers can view, filter and sort registration data around the clock.

Search and filters

Any attendee registration is easy to find by first name, last name, contact details or company. There are filters by ticket type, order status and so on.

Data export

Easy export of registration data to Excel: with or without filters, a specific order or even an archive of attendee tickets.

Database import

Import your own database to generate tickets if you already have a prepared guest list.

User roles

Create roles for co-organizers and sales managers so the team can work on the attendee database together.

Kanban for orders

A built-in kanban board for working unpaid orders. No ticketing operator offers a pipeline like this.

Exporting attendee registration data to Excel from the ticketing CRM
The order card in the CRM: action history and ticket payment attempts
Quick contact with the attendee from the order card: call, messenger, payment SMS

The order card: the customer's full history and actions in one click

The organizer or any team member sees detailed information about the order and can close the deal right away without leaving the CRM.

  • Action history: whether tickets were added, discounts applied, the status changed, and whether the ticket was sent.
  • Payment attempts: whether the attendee went to the payment page, which payment system they chose, the gateway responses, and whether the attempt succeeded or failed.
  • User data: browser, OS, IP address and more. This helps you understand the customer journey and the reason a payment failed.
  • Call or message a prospective attendee straight from the order card, send an SMS with a payment link and leave a comment about how the conversation went.
  • Upgrades and moderation: raise an attendee's ticket type or approve their registration for a private event in a couple of clicks.

The Kanban board: a sales funnel for unpaid orders

The built-in Kanban board makes processing orders convenient and fast. A card travels from a new order to a paid ticket, and every step is visible to the whole team.

Creating columns

The organizer can create status columns themselves to match the processes in their team.

Collaboration

All managers can work on the board at the same time, seeing all the information they need about attendees and their orders.

Moving cards

Order cards are easy to move between columns depending on the handling stage. The move syncs instantly for every user.

Speed and convenience

The system speeds up order processing considerably and is convenient for large sales teams.

A Kanban board for handling ticket orders: colored cards and status columns

Even a large sales team works comfortably

With the kanban board you immediately see which column a card is in and what stage the order has reached. Saved comments help you recall what the last conversation with the customer was about.

  • Color labels: tag cards by status or by the manager working on them.
  • Next contact date: set one to find your way around the database faster.
  • Reminders: the system will remind you about overdue cards if there are any. No order gets lost.

Benefits of using it

Using our CRM system and Kanban board, you get a more effective sales team without changing the tools you are used to.

01

Effective management

Convenient management of all registrations and orders in one place.

02

Improved communication

Easy collaboration between the members of your team.

03

Transparent processes

All order data is available at any moment.

04

Optimized workflows

Less time spent processing orders and higher productivity for your sales team.

A simple launch: ticket sales through the CRM in 15 minutes

No integrators, no developers and no weeks of implementation. The ticketing CRM activates along with your event.

Create an event

Sign up for RegToEVENT, add the event, ticket types and the attendee registration form.

Connect payments and your team

Choose a payment system, invite co-organizers and sales managers, set up roles.

Work orders on the Kanban board

Registrations land in the CRM by themselves. Call, send payment SMS, move cards through the funnel and keep an eye on your sales statistics.

What organizers choose the RegToEVENT ticketing CRM for

Five typical requests event organizers come to us with, and how the platform answers them.

A CRM for event organizers

A single system for attendee registration, selling electronic tickets with QR codes, tracking payments and running the sales team. All event leads are captured automatically, with no manual transfer of data from forms and spreadsheets.

How to handle unpaid ticket orders

Every incomplete registration is saved as a lead and lands in the Kanban funnel. The manager calls the customer from the card, sends an SMS with a link to pay for the order and sets a next contact date. That is how the organizer recovers sales that are usually lost.

An alternative to Bitrix24 and amoCRM for selling tickets

General-purpose CRM and ERP systems were not designed for ticketing logic: ticket types, QR codes, check-in and registration moderation. RegToEVENT gives you a ready-made sales funnel for events without months of setup and paid integrations.

A kanban board for the ticket sales team

A built-in pipeline with configurable columns, color labels and reminders about overdue cards. The whole team works on the board at once, and card moves sync instantly.

An attendee registration system with moderation and payment

A flexible registration form, order moderation for private events, online payment acceptance, order upgrades and automatic ticket delivery. Plus exporting the attendee database to Excel and importing ready-made guest lists.

The built-in RegToEVENT Kanban board with ticket order status columns

Frequently asked questions about the ticketing CRM

Everything organizers ask about the ticketing CRM, the Kanban board and handling event registrations.

What is a ticketing CRM and how is it different from an ordinary CRM?
It is an order and sales management system built specifically for events: it understands ticket types, QR codes, payments, check-in and registration moderation. A general-purpose CRM has to have all of this "explained" to it through lengthy configuration and integrations.
I already have Bitrix24 or amoCRM. Why another system?
General-purpose CRMs were not designed for selling tickets: they have no QR ticket generation, check-in, order upgrades or moderation. The RegToEVENT CRM works together with ticket sales out of the box, and if needed the data can be exported and passed to your main system.
How does the Kanban board for orders work?
Each order appears as a card in the column matching its status. The organizer creates the columns to fit the team's processes, managers drag cards through the handling stages, and every user sees the changes instantly.
What happens to unpaid orders?
They do not disappear: every registration attempt is saved in the CRM with a status. Unpaid orders land in the funnel, where a manager can contact the customer and take them through to payment.
Can I call a customer directly from the CRM?
Yes. From the order card you can call the attendee or message them in one click, and record the outcome of the conversation as a comment on that same card.
How do I send an attendee an SMS with a payment link?
The order card includes sending an SMS with a link to pay for that specific order. The attendee follows the link, pays, and the status in the CRM updates automatically.
What is an order upgrade?
It is raising the ticket type of an already registered attendee, for example from Standard to VIP. The upgrade is done from the CRM without re-registering and without losing the order data.
How does registration moderation work?
For private events, orders land in the "in moderation" status. The organizer approves or rejects each registration, and only after approval does the attendee receive a ticket.
How much does the ticketing CRM cost?
The CRM and the Kanban board are built into the RegToEVENT platform and are not billed separately. See the current terms on the pricing page at regtoevent.com/price.
How quickly can ticket sales be launched?
Launch usually takes about 15 minutes: create the event, set up ticket types and the registration form, connect a payment system. The CRM activates automatically along with the event.
Can I import an existing guest database?
Yes. Upload a prepared guest list and the system will generate tickets for them. This is convenient for corporate events and for migrating data from other services.
How do I export data from the CRM to Excel?
Export is available at any time: the whole database, a filtered selection, a specific order or an archive of attendee tickets. The file is generated in the familiar Excel format.
How many managers can work at the same time?
There are no limits on collaboration: create roles for co-organizers and sales managers, and the whole team will work on the attendee database and the Kanban board in parallel.
Can I see why an attendee's payment failed?
Yes. The order card stores the payment attempts: whether the attendee went to the payment page, which payment system they chose and what it responded. This helps you quickly get to the bottom of a failed payment.
Can I set up my own status columns?
Yes, the Kanban board columns are created by the organizer to fit their team's processes: you decide the number and the names of the stages yourself.
Will the system remind me about forgotten orders?
Yes. You can set a next contact date for a card, and the system will remind you about overdue cards. Color labels help highlight priority orders.
How secure is attendee data?
Payment security and data protection are confirmed by international standards and agreements with banks and payment systems. Every ticket is protected against copying by a unique QR code.
Is the CRM suitable for free events?
Yes. The system saves registrations with a "free" status, supports moderation for private events and works with any scenario: paid, free and mixed.
Are there an API and integrations?
Yes, RegToEVENT has an open API for integrating with your services: the documentation is publicly available. Data export and import for exchanging with other systems also work.
How is RegToEVENT different from other ticketing operators?
The main difference: a built-in full CRM with a Kanban funnel for unpaid orders, calls and payment SMS from the order card. Other ticketing operators do not have sales-team tools like these.

Experience the benefits of a ticketing CRM with a Kanban board

Sign up for RegToEVENT and streamline your event preparation today. Launch is free and takes about 15 minutes.

Try it for free