A digital stand and company QR business card
A stand that pays back your participation in the event
You have already decided to take part in the conference. SmartStand helps you gather the maximum number of leads: contacts, offers, prize draws and remarketing all work for your ROI 24/7.
Sound familiar?
So let us now make your stand effective and get it paying back every cent you have invested
High cost of taking part
On top of the participation fee, you carry extra costs for equipment hire, printing and a raffle drum for prize draws.
Your staff can only stretch so far
Your people on the stand may not manage to speak to everyone who is interested; they get tired or step away at just the wrong moment.
ROI is hard to track
To calculate ROI you need to know how many leads came out of the event. But data is gathered chaotically and many contacts are lost.
The exhibition is not in your city
This brings extra costs and logistical headaches. You have to find a reliable contractor in advance or build the stand yourself
Collecting contacts by hand
Paper forms, manual data entry, lost business cards - all too familiar. And how many potential clients simply walked past without leaving their details?
The stand only works for a limited time
A stand works only while the exhibition is on. And what if a visitor was interested in your offer but never got the chance to come over? Missed opportunities.
More than an exhibition stand
A universal company page that opens by QR code
SmartStand offers far broader positioning options. It is not merely a tool for events but an everyday digital profile of your company: for exhibitions, networking and sales, with no separate website to build.
A digital company stand
A QR stand for exhibitions and conferences: offers, forms and prize draws in one place.
An interactive business card
An electronic company business card by QR instead of a stack of paper ones.
A mini landing page for networking
A short landing page that sells on your behalf at a B2B meeting.
A QR profile for a participant or a company
One code opens a profile with contacts, a presentation and a contact form.
A company presentation without a website
A full presentation of your offers with no development and no designer.
Where it works
One QR code, endlessly many surfaces. A scan opens a live company page that you can change at any moment.
What you get
What the owner of a digitised stand gains and what they lose
Digitising your stand adds effectiveness and removes what has been eating up your budget and your contacts for years.
Gains
New opportunities and a more effective presence.
Loses
The things you are rid of for good.
Sound familiar?
Let us make your stand effective and get it paying back every cent you have invested
High cost of taking part
On top of the participation fee come equipment hire, printing and a raffle drum for prize draws.
Your staff can only stretch so far
Managers on the stand may not manage to speak to everyone; they get tired or step away at just the wrong moment.
ROI is hard to track
Calculating ROI needs a lead count, but data is gathered chaotically and contacts are lost.
The exhibition is not in your city
Extra costs and logistics: you have to find a contractor or build the stand yourself.
Collecting contacts by hand
Paper forms, manual processing, lost business cards. Some clients simply walk past.
The stand works for a limited time
A stand works only while the exhibition is on. An interested visitor never got the chance to come over, and that is a missed opportunity.
The solution
SmartStand - your digital assistant on the stand
The job of a stand is to pay back the cost of being there: to collect leads and get your key offers across. SmartStand stands in for your staff when they have stepped away or grown tired. It works 24/7, never forgets to capture a contact and presents your offers equally well every time.
- A QR code at the top of the stand for easy scanning with no queues.
- Automatic lead collection with CRM integration.
- Quizzes and an interactive prize draw to drive engagement.
- Forms for qualifying visitors.
- A presentation of your offers and job openings.
Drop remarketing cookies on everyone who showed interest in the stand and follow them with online advertising even after the exhibition has ended.
How it works
A simple launch in 4 steps
A QR code up high
We place the QR code at the top of the stand: phone cameras catch it without anyone having to bend down or queue.
An interest trigger
We put the QR code next to a gift box with a red bow. A visual hint of prizes increases engagement.
Lead collection and forms
Forms, surveys and job openings are entirely digital. Data is saved instantly, with no paper and no errors.
Remarketing
We drop cookies on those who showed interest and switch on follow-up advertising after the exhibition.
Conventional participation vs SmartStand
Compare the effectiveness of the traditional approach and automation
Data loss
Low conversion
100% data retention
CRM integration
Depends on your staff
Independent of staff
Printing
Travel expenses
Minimal outlay
of staff on the stand
Works in parallel
ROI is hard to track
Precise ROI calculation
and tiredness of your staff
Always up-to-date information
Delays in handling leads
Instant handover to the sales team
Key advantages
Why companies choose to automate their exhibition processes
ROI up by as much as 300%
Automatic lead collection and precise analytics increase the return from exhibitions by two to three times.
Instant lead handling
Contacts arrive in the CRM in real time. Hot leads are dealt with straight away.
Savings of up to 70% on costs
No equipment hire, no printing and no extra headcount. One stand replaces a team of three to five people.
Detailed analytics
Which offers attract interest, when activity peaks, conversion by acquisition channel.
Works without borders
It does not matter which city the exhibition is in. SmartStand runs on its own without you being there.
Gamification and engagement
Quizzes, prize draws and giveaways increase time spent with the brand and encourage people to leave their details.
Changes on the fly
Make edits to the stand at once and visitors see them immediately.
Remarketing options
Retargeting pixels keep working with your audience even after the exhibition has finished.
Attracting talent
Post your company vacancies and recruit specialists straight from the exhibition floor.
Testimonials
What SmartStand users say
Frequently asked questions
The essentials about the digital stand and the QR business card
How do you collect more leads at an exhibition without paper forms?
What is a digital stand and how does it differ from a conventional one?
Can a company QR business card be used outside an exhibition?
How do you measure and improve the ROI of taking part in a conference?
How long does it take to launch SmartStand?
Ready to increase your exhibition ROI?
Do not lose potential clients. Automate your stand at your very next exhibition and get three times as many quality leads.
SmartStand: a digital stand, a QR business card and a company page opened by QR code
SmartStand is a lead generation service for exhibitions and conferences from RegToEvent. It turns your stand from a point of presence into a managed inbound funnel: leads are collected automatically, contacts go straight into the CRM, and analytics show the precise ROI of taking part in the event. The virtual stand works 24/7 and does not depend on how tired your staff are.
The positioning options go well beyond a classic exhibition stand. SmartStand can be used as an electronic company business card, a mini landing page for networking, a participant QR profile or a company presentation with no website development. A single QR code goes on badges, business cards, T-shirts and roll-ups, as well as on LinkedIn and in your email signature. It is a universal company page that opens by QR code and helps you collect contacts at B2B meetings and, after the event, through remarketing.