inforegtoevent@gmail.com
Chat with a live person
Log in as a customer
Log in as an organizer

Sales analytics

Analyse your ticket sales sources and optimise your costs

Аналітика

Event organizers on the RegToEVENT platform have access to a wide range of analytical tools to better analyze ticket sales. This provides valuable insights into customer behavior and allows them to optimize their sales strategies.

Why is analytics important?

If tickets for your event sell out very quickly, you usually don't worry too much about the sources of sales, because the result is pleasing. But what should an organizer do who attracts various sources of traffic, information partners, publishes various announcements and articles in the media, but the results are imperceptible?

Understanding sales and traffic analytics helps organizers to:

  • Increase efficiency: focus efforts and finances on the most profitable sales channels and audiences.

  • Reduce costs: avoid unnecessary spending on ineffective advertising.

  • Know your audience better: analyzing user data allows for more precise targeting of advertising campaigns

  • Improve interaction with partners: objectively assess the effectiveness of cooperation with information partners

RegToEVENT analytics tools

Sales by time

Time sales

Analyze what hours of the day your audience is most active and set up your advertising campaigns for them, because spending money on bots when your real participants are busy doing their own things is absolutely unnecessary.

Days of the week

Days of the week

Depending on the niche of your event, your audience may be most active on Wednesday, Friday, or generally on the weekend. Focus your marketing efforts on exactly those days that will be most effective in terms of conversions

Geography of participants

Geography of participants

If you do not have a local event, and you expect guests from neighboring countries, the data GEO of your potential participants who are interested in your event will tell you on which countries it is better to launch advertising campaigns or publications on what resources will be more effective.

Devices and operating systems

Devices and operating systems

If you think that all your participants use only iOS devices, then the data we have collected may surprise you a lot )))))) You'll know exactly whether you should run ads on Android and Windows users, what percentage uses a smartphone and what percentage uses a full-fledged PC.

Sources of traffic

Traffic sources

If you mark all your links with tags and know exactly where which one was placed for announcement, then analyzing sites and platforms from which users go to registration, allows you to determine the most effective channels for attracting traffic.

Third-party analytics

Third-party analytics

Each organizer can add codes for their analytics systems that they use for analysis, and we'll programmatically call them out at all steps of participant enrollment so you have a complete picture of the customer journey and insight into the completion of their actions

Affiliate sales

Affiliate sales

Create partner ticket roles and track sales through their referral links. Even applying personalized promo codes will show you the real picture of how many informational affiliates brought in participants, because at launch each promises incredible results in exchange for tickets or payment.

What the organizer gets with RegToEVENT

RegToEVENT is a feature-rich platform for event organizers that offers a complete set of tools for successful events. From ticket sales to CRM system management and analytics analysis, everything is available in one cabinet.

  • 1

    Holistic approach

    With RegToEVENT, organizers have the ability to manage all aspects of their event in one convenient office. You can set up events, manage ticket sales, interact with participants and analyze results - without switching between different services.

  • 2

    Free access

    We offer our analytics tools absolutely free of charge for event organizers, which means you can take advantage of all the benefits of the platform without additional costs and risks.

  • 3

    Sales and traffic analytics

    Organizers can see the full picture of ticket sales and analyze the sources of traffic to their events. This allows them to better understand the effectiveness of advertising campaigns and optimize budgets

  • 4

    Integrated CRM system

    The platform includes an integrated CRM system that allows organizers to effectively manage event attendee contacts, track their interests and engage with them to increase participation.