Plain cases, just as they are

They were shocked to find that they were receiving not 8,000 visitors, but only 3,000

RegToEVENT was approached by the organisers of the annual exhibition of Ukrainian and international companies involved in the production and distribution of vegetable seeds, planting stock, equipment for soil preparation, sowing and planting, and related services and goods.

Key issues:

• The organiser used their own form, which was crammed full of questions, but people did not always provide accurate information.
• There is no clear picture of the number of registrations, as people often submit several applications under the same name.
• Both pre-registered and unregistered participants arrive at the venue, and a lot of time has to be spent on site gathering details from new guests
• The exhibition is a major event because, according to the organiser, it attracts around 8,000 visitors over three days, yet the sponsors and partners are dissatisfied with the low level of visitor engagement at their stands.
• On-site registration was a tricky issue, as guests wanted personalised name badges to make it easier to meet other participants, but organising this for such a large number of people was difficult. Instead, cards were used on which the guests’ names were written with a marker pen.

Proposed immediate measures:

• Simplify the registration form: replace some of the questions with pre-defined drop-down lists and tick boxes.
• Remove certain questions that are of no importance to the organiser, as they have never processed this data following the event
• Participants automatically receive a unique ticket with a QR code via the app, by email and via text message.
• The ticket template is a multi-purpose design that can also serve as a participant badge.
• Scanning tickets with a smartphone to collect detailed visitor statistics.

The result of our collaboration with RegToEVENT:

• 1. We managed to avoid overloading the database with unnecessary duplicates because participants received their ticket straight away and knew that their registration had been successful, so they didn’t keep trying again and again.
• 2. All registrations are stored in the CRM system, where you can not only view them but also manage orders: sort, search, edit, delete, add, change status, and export to Excel. What’s more, all members of the organising team can work with the database at the same time.
• 3. The accuracy of the data has improved significantly, as it is now easier for people to select an option from the list provided (for example, regarding areas of activity, regions of operation, etc.), rather than having to come up with their own descriptions and write long texts, or simply leave these fields blank.
• 4. All the organiser had to do was buy some silicone badge holders with lanyards, and the guests’ tickets already served as personalised badges, complete with a QR code for exchanging contact details! Rather than a blank card, or a card written by hand by a manager.
• 5. A QR code displayed on the stand, which links to an online form, made it possible to quickly register guests who had not pre-registered and to collect all the necessary information.
• 6. Scanning tickets at the entrance made it possible to prevent people without tickets from entering and to compile comprehensive visitor statistics. Imagine the organisers’ surprise when they discovered that the number of visitors was almost three times lower than they had previously estimated.

As it turned out, clickers – like the ones used by flight attendants on planes – were previously used to count the number of visitors. Hostesses stood at the entrance and simply clicked whenever a guest walked past them into the venue. But it never occurred to anyone that a person might go outside and come back again. In other words, a click was recorded every time someone went inside. That is how the total figure was calculated. But in reality, there were far fewer online registrations, let alone those actually present at the venue.

З RegToEVENT We managed to gather accurate statistics, save time on processing orders, and save money on preparing for the next event, as we had a clear idea of how many guests might attend this time.

They didn’t believe that having so many badges sorted alphabetically in advance was a dead end – until they tried checking in RegToEVENT

Key issues:

• The organiser uses Google Forms for registration, as all registrations are carefully checked by the organising committee before a guest’s attendance is confirmed.
• Once the relevant individuals have been selected and confirmed from the list of all registered participants, a new list is compiled and confirmation emails are sent out to them.
• Signs with letters of the alphabet are displayed at the registration desk, corresponding to the guests’ surnames, and this requires a large registration desk, as there are indeed a great many guests. The guest lists are sorted alphabetically, printed out on paper, and then arranged on the desk according to the letters of the alphabet. The problem is that sometimes, during registration, people confuse the first name and surname fields, and sorting the list into such a large number of rows is not always accurate or efficient.
• All badges are printed in advance with first names and surnames and arranged alphabetically on the registration desks. However, guests who decide to register for the event at the last minute are left without a badge, as these have already been printed in advance, and it is difficult to produce personalised badges at short notice. For them, blank cards are prepared so that their names can be written on them with a marker.
• On the day of the event, despite everything having been carefully sorted and arranged alphabetically, guests are confused about which queue to join (which letter), and most of them simply show the invitation, which makes it difficult to identify them.
• The hostesses spend ages leafing through the lists, trying to find the person’s name, and then spend just as long sifting through the guest cards to find the right badge. And when someone turns up who hasn’t registered in advance but wants to get into the event, it all goes completely haywire.

Proposed immediate measures:

• an online form, with manual moderation, to collect registrations and then confirm them once they have been verified
• automatic generation and sending of a QR ticket, following confirmation
• check-in at the venue, including the printing of personalised stickers for badges

The result of our collaboration with RegToEVENT:

• 1. By using the RegToEVENT online registration form, we managed to avoid losing any registered guests; previously, when everything was collected via a Google Form and then manually processed and transferred to another mailing list, many guests were lost during this data transfer.
• 2. Registration confirmation takes just one click, which simplifies the process – there’s no need to manually copy the data into another list for the subsequent mailing.
• 3. Immediately after confirming attendance, with a single click, the guest is automatically issued and sent an email containing a QR ticket. All tickets are unique and prevent more than one person from entering with the same ticket.
• 4. There is no need for signs with letters of the alphabet at the reception desk, nor is there any need to sort or print guest lists. We have managed to halve the size of the reception desk itself.
• 5. The guest shows their ticket, the hostess scans it, and their details immediately appear on the laptop screen and are sent to print. Within seconds, a personalised sticker is printed, which is affixed to the badge blank and handed to the guest along with the handouts.
• 6. Guests who register on the day of the event will receive a badge in the same way as those who registered well in advance, as the badges are printed on site.
• 7. Guests who have not pre-registered and arrive at the venue on the day of the event can quickly register via a QR code at the registration desk. Once they have filled in the form, their details appear instantly in the database, allowing a personalised sticker to be printed onto their badge.
• 8. The organiser has access to real-time statistics on visitor numbers, and can download the data into Excel for further processing and reporting on attendance.

The organiser had always believed that promotional codes reduced profits from ticket sales and couldn’t believe that bundled discounts would actually enable them to make more money

Key issues:

• A niche conference for dentists: on the one hand, there are many dentists specialising in this field, and on the other, there are plenty of events in this niche as well. This raises the pressing issue of filling the venue and selling the required number of tickets.
• The organiser tried using a schedule of price increases and discount promo codes, but this did not result in the desired number of sales.

Proposed immediate measures:

• Bundled discounts as an alternative to standard promo codes
• Sale of additional ticket options

The result of our collaboration with RegToEVENT:

• 1. The organiser has started offering tiered discounts based on the number of tickets purchased: the more tickets a person buys in a single transaction, the greater the discount they receive on their order. This reduction in price is entirely acceptable to the organiser, as it essentially corresponds to the discount previously offered via promo codes. However, this condition for receiving a discount encourages potential participants to buy several tickets at once, which significantly increases the number of tickets sold and, consequently, the number of participants. People look for their own ‘company’ and in this way bring even more guests to the organiser.
• 2. In addition to a price schedule based on the date (the closer to the event, the higher the price), the organiser tried to use a price increase schedule based on quantity – the price rose every 50 tickets sold. This encouraged the audience not to put off their purchase, not to wait until the last minute, and to buy a ticket before the price went up, but to buy it here and now, because no one knows how many tickets have already been sold, and wants to manage to buy a ticket at a lower price.
• 3. In addition to the main part of the conference, the organiser has planned a gala evening, for which there is a separate charge. Previously, after purchasing a ticket, participants would be informed of this option and decide whether they wished to attend. Payment for the evening was made separately, and not all guests decided to go due to a delay in making up their minds. With RegToEVENT, the organiser added the party as an additional option to the ticket, and guests could add it to their main order immediately upon registration and purchase it together with the ticket. This significantly simplified the process of informing guests and increased the number of ticket orders specifically for the Gala Party. After all, with impulse buying, the conversion rate is always higher than after prolonged deliberation.

Selling tickets directly at the water park ticket offices led to queues forming at the entrance, and the wait time for visitors only added to their dissatisfaction with the service

Key issues:

A water park in one of Ukraine’s cities used to sell tickets at the ticket office as visitors arrived. This resulted in a queue of dissatisfied guests, as each visitor had to be explained the difference in ticket prices, and it had to be determined who was eligible for a child’s ticket and who for an adult’s, what discount families with children would receive, and so on. In addition, the cashiers offered additional services: sauna visits, massages and so on.

Another problem is overcrowding and a shortage of staff. Regardless of the day of the week, there were sometimes days when there were so many visitors that there simply weren’t enough staff (cleaners, cashiers, lifeguards) to cope.

Proposed immediate measures:

• An online registration and ticket sales form for process automation.
• Generation of e-tickets with a QR code, to be exchanged for a wristband at the water park
• Sale of additional services such as massages, saunas, etc.

The result of our collaboration with RegToEVENT:

• 1. The RegToEVENT system has been configured with separate ticket categories: weekdays/weekends, children/adults, family passes, season tickets, etc., and the relevant purchase forms have been integrated into the water park’s website. With a full description of what the ticket is for, who it is for, and on which days and at what times it can be used. In this way, every visitor to the website could immediately familiarise themselves with the available rates and avoid having to ask questions at the water park ticket office.
• 2. To boost sales, the water park set the price of online tickets at 5% less than the price of tickets at the ticket office – after all, this effectively allowed them to save money on the equipment and upkeep of a physical ticket office, as well as the cashier’s salary.
• 3. The water park management gained a clear understanding of the estimated number of visitors based on the number of tickets sold, which enabled them to recruit additional staff on days when there was a large influx of visitors.
• 4. The queues at the entrance have been significantly reduced, as guests now simply show the ticket they have already purchased in advance; it is scanned and the guest is given a corresponding wristband.
• 5. The ticket is single-use, so once it has been scanned, it cannot be used again. After all, there have been instances in the past where guests tried to hide their ticket when collecting their wristband, in order to use it again.

Before using the app, the organiser had been using various services: to create a map of the venue, to help guests get to know one another, and to collect the results of surveys and polls. They also constantly tried to avoid sharing the participant database with partners, as the latter were dissatisfied with the results of the lead generation.

Key issues:

An annual exhibition attracting a large number of exhibitors and visitors. The exhibition space allocated to each partner is quite large, given the nature of the products, so the staff of the partner company at the stand cannot physically attend to all visitors approaching the stand from different directions.

It is important for partners to collect as many visitor contacts as possible; however, because the managers are busy, some visitors simply browse the products and leave. Consequently, some are reluctant to participate again, as the costs of attending the exhibition outweigh the return on such participation

Proposed immediate measures:

• Automation of ticket registration and sales, including the creation of personal accounts for participants.
• Instant access to the app for participants who have paid for their ticket.
• Providing app features that will help attract more partners and sponsors, and offer them greater opportunities to engage with guests and collect their contact details.

The result of our collaboration with RegToEVENT:

• 1. The organiser began using the RegToEVENT service for registration and ticket sales. Consequently, following successful payment, guests were immediately granted access to their personal account on the APP Networking platform. This ensured a seamless transition and access to all features based on a single registration.
• 2. Each participant in the app fills in their profile: company, role, interests, what they are looking for at the event, and what they have to offer others. Accordingly, the partner’s representatives who will be working at the stand have also filled in their profiles in detail as event participants, to ensure more productive communication.
• 3. Because duplicate bookings using the same contact details are not permitted during registration, the organiser was able to compile the most comprehensive visitor database possible, as previously, companies would purchase all tickets at once using the same email address.
• 4. An interactive map of the venue was created within the app, showing the location of all the stands and each partner. This made it much easier for guests to find their way around the venue, compared to paper maps, which guests were constantly losing.
• 5. When a user taps on a specific listing on the app’s map, a more detailed card appears, showing a description of the partner and the profiles of their contact persons. This means that participants can immediately message the partner’s representative and communicate via chat if it is not possible to meet in person.
• 6. A unique QR code is generated for each partner, which they display at their stand. Given the size of the stands, some partners displayed it on all sides of their stand. If a visitor approached the stand and did not wish to engage in conversation there and then, or if all the exhibitor’s representatives were engaged in other conversations, the visitor would scan the QR code, and the partner would retain the contact details of the visitor who scanned it. This enabled each partner to gather the maximum number of useful contacts from everyone who approached their stand.
• 7. The organiser launched the jobs section, enabling companies looking to recruit to post vacancies, whilst job seekers could apply to them and upload their CVs.
• 8. The news feed featured not only updates on the event’s progress from the organiser, but also information about partners and sponsors. Each participant was also able to post their own content. This also enabled all parties involved in the event to promote their companies more actively, advertise and offer their goods and services.
• 9. Other features of the app enabled the organiser to collate the results of various votes and surveys, which had previously been a problem, as people were reluctant to fill in paper questionnaires. And nobody wants to take a post-event survey once the event is over.

The email containing the link to the livestream resulted in the link being forwarded to everyone and anyone by the participants themselves

Key issues:

The organiser runs a series of webinars and, twice a year, a major hybrid conference: with guests attending in person at the venue, alongside a simultaneous online broadcast. To save costs, the broadcast is streamed on a private YouTube channel. However, viewing statistics indicate that it is also being watched by external viewers who have not paid for access to the broadcast. This is because, on the eve of the event, the organiser sends out a newsletter containing a link to the broadcast for those who have purchased online access.

Proposed immediate measures:

• Automatic creation of personal accounts for participants upon registration.
• Granting access to the live stream after purchasing a ticket.
• Sending participants an email containing all the instructions for watching the broadcasts.
• Providing the organiser with a secure viewing environment so that participants cannot share the link to the video

The result of our collaboration with RegToEVENT:

• 1. Once participants have registered via RegToEVENT, a personal account is created for each user. Login details (username and password) are sent to them in a separate email
• 2. When setting up the livestream, the organiser specifies which ticket types it is available for. Consequently, those attendees who have purchased a ticket without access to the livestream will not be able to watch the video.
• 3. A link to the YouTube livestream is added to the relevant section of the settings, but participants do not see the direct link and there is no need to send it to them in plain text.
• 4. In the event settings, the organiser can specify different purchase confirmation messages depending on the type of ticket. Therefore, for offline participants, detailed information is provided regarding when registration will begin, where the programme is available, and so on. For online participants, the organiser provides detailed instructions explaining that participants will be able to watch the live stream in their personal account on RegToEVENT.
• 5. Once the ticket has been paid for, participants will receive a confirmation email with detailed instructions, and on the day of the event, the ‘Live Stream’ button will become available – clicking this will open the viewing window at the scheduled start time of the live stream.
• 6. In addition, the organiser can customise the broadcast window by adding a background image, include a text-based schedule of presentations, and accept questions from viewers via the chatbot.
• 7. You can also make use of the virtual stand feature for partners and sponsors: create separate web pages for each of them, filling them with information about the partner, adding their images, contact details, etc.
• 8. When watching a live stream, the participant opens it in their RegToEVENT account, but they cannot see a direct link to YouTube, cannot share it with others, and even if they want to make a screen recording, a watermark with the account owner’s contact details will constantly appear on the video. And if the recording is made publicly available, it will be immediately clear which participant uploaded it.

The organiser came up with various registration methods, as it was impossible to physically set up a registration desk in a single location

Key issues:

We were approached by an organiser who needed to register guests on-site by printing personalised badges, but the entrance area was so small that it was not possible to set up full-size laptops with printers there.

At the same time, registration must take place at the entrance to the venue, due to the layout of the space itself, so that guests do not get lost and unauthorised persons do not gain access to the event.

Proposed immediate measures:

• Remote printing points were used, allowing tickets to be scanned in one location and stickers to be printed automatically in another.

The result of our collaboration with RegToEVENT:

• 1. At the entrance, due to a lack of space, there were no tables, special stands or anything of the sort. The hostesses welcomed guests, holding ordinary tablets in their hands. This meant there was no need for any wired connections
• 2. The ticket was scanned using a tablet, and a ‘checked in’ mark was applied to the guest’s ticket, preventing it from being used again. At the same time, a personalised sticker for the participant was automatically sent to a printer located in another area. Incidentally, space was limited there too, so it was only practical to install printers.
• 3. Hostesses guided guests inside the venue to collect their badges. And by the time a guest had climbed the stairs, their badge had already been printed. Other hostesses handed out the badges and escorted the guests to the cloakroom.
• 4. The organiser could view all the statistics in real time and, despite the guests being spread out across the venue, had a clear idea of how many guests had already arrived and how many were still to come.

Key issues:

• The organiser hoped that the more ticket-selling services he could attract, the more tickets he would be able to sell. He therefore approached as many as four ticket platforms with a request to sell tickets.
• It didn’t quite deliver the desired results in terms of sales figures, but at the same time it meant that his guests actually had four different types of tickets in their hands.
• Since the tickets had to be scanned at the event, installing four apps on the hostesses’ smartphones wasn’t the best solution, as it could have slowed down the process of letting guests through.
• Dividing guests into four separate queues isn’t the best idea either, because people generally don’t pay much attention to what’s written at the check-in desk; they either head for the shortest queue or, conversely, join the longest one. They just don’t go to the queue they’re supposed to join based on their ticket type.
• What’s more, as this was a business event, guests were required to wear name badges, and having to sort them and arrange them alphabetically by ticket type—depending on the platform where they were sold—made the process even more complicated.

Proposed priority measures:

• Import data from all service databases through which tickets for the organiser’s event were sold.
• “Turnkey check-in” on site.

The result of our collaboration with RegToEVENT:

• 1. Thanks to the organiser contacting RegToEVENT for a check-in service, we were able to integrate all the databases from four different services into a single one.
• 2. The organiser downloaded databases from other services and imported this data into RegToEVENT.
• 3. This meant there was no need to reissue and resend tickets via RegToEVENT, so as not to confuse guests. And so that every guest could arrive with the ticket they had purchased.
• 4. The event featured standard registration points, but preliminary software settings had been configured so that tickets from other services would be recognised by the RegToEVENT system as its own.
• 5. Guests, regardless of the type of ticket or where they had purchased it, approached the check-in desk and presented their ticket. The hostesses scanned the QR codes on the tickets, and stickers containing the guest’s details were printed automatically straight away. That’s why there were no queues or misunderstandings.

When there is no local contractor for ticket sales, but the organiser is confident in the reliability of RegToEVENT

Key issues:

The organiser wanted to book a ‘turnkey check-in’ service, but unfortunately we had a lot of bookings for that date, so we were physically unable to provide a full on-site check-in service.

Proposed priority measures:

• We have agreed with the organiser to hire out our equipment, complete with software configured for check-in.

The result of our collaboration with RegToEVENT:

• 1. The check-in software and the required number of Check-in BOX units have been set up.
• 2. The organiser uploaded their guest list, which was used to generate e-tickets with QR codes and sent to the participants.
• 3. In the run-up to the event, all the equipment was packed and sent to the organiser by courier.
• 4. All the organiser had to do was plug the equipment into the socket and connect to their Wi-Fi.
• 5. Guests at the venue scanned their tickets on the screen, after which a sticker containing the guest’s details was automatically printed.

That situation where you need to sort everything out at once and can resolve all issues with a single service

Key issues:

The organiser only had an Instagram page and used a payment gateway to accept payments for tickets, but most orders still had to be processed manually. Prices, discounts and payment terms were agreed with participants, as some of them wanted to pay by bank transfer.

And this method of registration and ticket sales was convenient and acceptable until the event began to grow to several hundred participants.

Proposed priority measures:

• Completely overhaul the approach to registration and sales
• Automatic generation of non-cash invoices
• Automatic calculation of order costs using comprehensive discounts
• Sale of additional options and acceptance of donations.
• A website for more effective event promotion and traffic analytics

The result of our collaboration with RegToEVENT:

• 1. Participant registration and ticket sales were set up via RegToEVENT.
• 2. In addition to its usual acquiring services, the organiser was able to set up invoice generation for cashless payments, which reduced the number of requests from companies asking for invoices. Each participant chose at the time of registration whether to pay by card or to generate an invoice.
• 3. The organiser has set up various options for package discounts, so the cost of the order is calculated automatically, depending on the number of tickets purchased. This means the organiser does not need to calculate the discount for the buyer manually in each individual case.
• 4. In addition to a social media page, the organiser was able to create a fully-fledged event landing page, where they clearly outlined what the event is about, who it is for, who the speakers are, the event programme, what participants will receive, reviews and photos/videos from previous events
• 5. As the event was a charity event, guests could make a donation as soon as they purchased their ticket. Anyone who did not make a donation at the time of purchase could do so later, if they wished.
• 6. Participants were able to purchase recordings of the conference, and this was offered directly as an add-on to their ticket. As a result, sales of the recordings increased compared to previous events, where recordings were only offered for purchase after the event had taken place.
• 7. Thanks to the built-in CRM system with a Kanban board, all of the organiser’s staff were able to work together on the registration database and avoid having to pay for additional software or a separate CRM system.
• 8. Analysing traffic sources has enabled us to save money and allocate advertising budgets effectively.
• 9. Following the automation of many processes and effective sales planning, the organiser did not increase the number of staff to prepare for the event, as was usually the case.
• 10. Free scanning of participants’ tickets on-site using a smartphone, without the need for additional software or equipment.

When the organising team has shrunk, the database of contractors is no longer up to date, and tasks are piling up like a snowball, it finally dawns on you that doing everything manually ‘just because that’s how it’s always been done’ is not an option

Key issues:

There’s a war on, exchange rates are fluctuating wildly, and the market is in a state of complete uncertainty. Some of the trusted contractors went to Europe and simply didn’t return. So the organiser came to us with a problem: there aren’t enough people, processes aren’t in place, and ticket and stand sales for partners are being handled manually. And we need to automate all of this somehow, so that we have enough strength to make it to the event and not drop out of the race.

Proposed immediate measures:

• Book and pay for tickets online directly on the website
• Expo Planner for partners to sell stands more quickly
• Networking APP to facilitate communication with visitors and as an added benefit for partners and sponsors

The result of our collaboration with RegToEVENT:

• 1. First and foremost, we helped the organiser set up their event for ticket sales and embed a form on their website. Registrations are now coming in; people pay for their tickets straight away, so there’s no need for staff to manually accept and process applications, send payment details, or for the accountant to check payments.
• 2. As part of our consultancy services, we advised against ‘fly-by-night’ approaches – where prices are made up on the spot for the client – and recommended moving towards clear proposals and transparent pricing, which inspires greater trust. A presentation was therefore created for potential exhibitors, partners and sponsors, clearly setting out the participation packages and their costs: what is included in the packages, what can be added, and what is charged separately.
• 3. The presentation features a dynamic ‘Expo Planner’ – a free module from RegToEVENT – which allows you to check the availability of stands (their size, location and neighbouring stands), and, most importantly, to book a standard stand straight away at 3 a.m. without having to make a phone call, if that’s what you need.
• 4. Of course, not all potential partners bought a stand straight away, but as ‘Expo Planer’ has a standard ticket section, a side effect of sending out these offers was an increase of 67 tickets sold to visitors.
• 5. The organiser decided to use a networking app, so partners were offered not only a turnkey physical stand but also a virtual ‘smart stand’ – a dedicated page featuring information about the company and contact details for the exhibitor’s representatives. This provided greater value for partners, as such a tool enables interaction not only with talkative people but also with introverts who simply approach the stand quietly, look around, take a few photos and move on. When they scan the QR code at the stand, an offer from the partner is sent to them immediately, and the manager is left with the contact details of the person who scanned the code, so communication can continue via the app.
• 6. Furthermore, exhibitors can interact not only with visitors who have visited their stand or scanned a QR code there, but also with online participants who have purchased access to the live stream from the conference hall. This is because the virtual stand also offers them the opportunity to view information about the partner and get in touch with a representative.
• 7. As registration and payment were now handled automatically, the organiser completely abandoned the initial plan to hire an outsourced sales team for the event to verify guests’ details and encourage them to pay for their tickets. And one person managed perfectly well with those who had registered but not paid. What’s more, with the Kanban board functionality, organising order processing was much simpler than keeping records in a notebook. And there was no need to consider purchasing a separate CRM system.
• 8. The exhibition usually included a section with presentations aimed at a more discerning audience. Historically, only a small area was allocated for this. Indeed, according to the organiser, out of 3,000 visitors, only around 50 people attended the presentation hall. After sending out a few emails (only to those who already had a standard entry ticket) with the speakers’ abstracts, we received 117 ticket upgrades, which were processed automatically. So always give people the opportunity to pay extra, and don’t be lazy about setting up the upgrade option.
• 9. And, of course, the on-site check-in service helped us avoid queues at the entrance. All guests received their badges with QR codes for quickly exchanging contact details via the app, whilst the organiser received clear statistics on how many guests attended on each day of the exhibition, who attended just one day, who attended two, and who attended all three days while it was running.
• 10. It was following this exhibition that the organiser received the most positive feedback and expressions of gratitude from partners, as they managed to generate a sufficient number of high-quality leads.

The main conclusion that can be drawn from the above is this: when an organiser immediately realises that their approach has gone ‘off track’ and that changes need to be made swiftly, and they seek appropriate solutions – this will yield good results and spare them a lot of stress.
When an organiser asks a contractor for advice and listens to it, they are the most valuable client, because the collaboration is built on trust and both parties are working towards a shared outcome.